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Last updated and effective January 1, 2010
Your privacy is important to Placer Data LLC (Placer Data). To better protect your privacy we provide this privacy policy (policy) explaining our information practices and the choices you can make about the way your information is collected and used, while visiting the Placer Data website (Site). To make this notice easy to find, we make it available on our homepage and at every point where personal information may be requested. Please read this information carefully and understand it before accessing any part of this Site.
Placer Data understands that children may have access to this website and that a parent or guardian may not consider it appropriate for their age. Placer Data does not sell products for children. If you are under 18, you may use this Site only with the involvement and approval of a parent or guardian.
On some Site pages and forms, you can order products, use tools, access our databases, make requests, and register to receive materials. As part of delivering these services, Placer Data collects personally identifiable information (personal information) from our Site pages, order forms, and other forms of communication. This personal information can be organized into financial, server log, and session information.
In the course of providing services to you, Placer Data may collect your personal information or your business’s information to complete financial transactions for services that Placer Data provides. The types of information that may be collected on web pages and forms include:
Like most websites, Placer Data maintains server log files that record visits to our Site. When you visit Placer Data’s Site, information regarding your computer system is automatically recorded in digital files (server logs) by our web servers. This personal information may include:
A cookie is a small amount of data, which includes an anonymous, unique identification number for your web browser, that is stored on your computer by Placer Data’s web server. Some parts of Placer Data’s Site employ temporary cookies to help keep track of your selections as part of Site visits and to help you navigate through the Site. Whereas cookie information is not stored by Placer Data, cookies help us collect information about the choices you make while using the our Site’s user interface. Many web browsers allow you to customize your acceptance of cookies from different websites.
If you use the Cross Tab Pro tool on Placer Data’s Site, we will temporarily collect a data file that you upload to our server for processing that will be permanently removed following the completion of your internet session.
You may choose not to provide information requested by Placer Data (excluding information automatically collected by web servers), however, this may limit your access the certain areas of Placer Data’s Site that contain information you may be interested in, including access to Placer Data tools and databases.
This section of the privacy policy describes how we use personal information described above. Placer Data is not in the business of selling, renting, or sharing personal information. Placer Data uses personal information described above: to better understand our clients, improve our services, for marketing, to provide services and support, and for training. Placer Data reserves the right to track and analyze usage and volume statistical information about our clients and to use such information in any way. From time to time, Placer Data will share aggregated demographic information and not personal information with our partners. Placer Data may disclose information about you if required by law or legal process or to protect the rights, property or safety of Placer Data or others.
We use the information you provide about yourself when placing an order for our services primarily to complete that order and to verify your identity for future orders should you choose to enable this option on your account. We do not share this information with outside parties except to the extent necessary to complete transactions and correspondence with you.
We use account email addresses primarily to send transaction information (receipts, for example), notifications you opt-in to, and/or answer email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.
We use non-personally-identifying and aggregate information primarily to better design our Site and understand our clients. Placer Data continually studies server logs to understand which technologies our clients are using. Additionally, Placer Data uses server log information primarily to understand when, where, and how our clients are visiting and using our Site.
Placer Data uses information about your visit to our Site primarily to help improve the user interface. Elements of our user interface consists of the forms, instructions, graphics, organization of the Site, and other elements used to deliver information to our clients. Placer Data studies users’ workflow through our Site to help expedite and improve the delivery of information to you.
Placer Data may need to compile personal information from financial, server log, and session information to resolve a technical problem or a suspected violation of our Terms and Conditions.
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.
You can access your account information including: personal name, business name, address, email address, phone numbers, credit card information, employer, and employment title by sending an e-mail request to client.services@placerdata.com.
You can correct factual errors in your personal information by sending us a request that credibly shows error to client.services@placerdata.com. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.
Placer Data reserves the right to update or revise this Policy at any time, with or without notice.
Should you have other questions or concerns about these privacy policies, please send us an email at client.services@placerdata.com.
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